Product Discovery

As product managers, one of our key responsibilities is ensuring that our products resonate deeply with our target audience. However, there's a common pitfall: trying to build a product that serves everyone.

Successful product managers leverage the art of asking insightful questions to uncover and address hidden customer needs. In this article I delve into the critical role of empathy, continuous learning, and problem-solving in creating solutions that truly resonate with customers.

In this article I highlight a fundamental truth in product management: the focus should be on the customer and their needs, not the product itself. I am discussing how some product managers become overly attached to their ideas and solutions, neglecting customer feedback.

I love the Lean Canvas for its simplicity in validating ideas, whether for product creation or improvement. It's an effective "one-page" business plan, but overuse and improper application can be problematic. Here's a warning list to help avoid common pitfalls and ensure your product management efforts remain focused and effective.